Ford Gearing Up For Competition When Microsoft Branches With SYNC Technology
Ford has been doing exceptionally well partially due to its collaboration with Microsoft in creating the SYNC. The hands free system that has won quite a few awards seems to attract consumers. Many consumers are looking to find a car that has the best and the latest in technology – which is what Ford’s SYNC is.
Ford’s exclusive contract to the Windows CE 6.0 Auto technology will be up later in the year – which means that other automakers can get their chance to climb on board and introduce it to their customers. Microsoft sees the potential and the way that the SYNC helps to sell cars for automakers. After all consumers want the latest technology.