Is This Farewell To Mercury?
For weeks we have been hearing rumors that Mercury is on its last leg and that we could be saying farewell to it. Now more than ever those rumors are being brought to life and we have found some proof that will help us to understand why.
At this time there is no Mercury vehicle that currently exists which isn’t a mild rebadge of a Ford product. While we have had hints of new models wearing the Blue Oval badge, not a peep has been provided regarding future Mercury products.
While the Mariner and Milan could arguably justify their positions in Ford’s lineup, the Sable, Grand Marquis and Mountaineer seem completely irrelevant. Many of us know that a mere two model is not enough to sustain and warrant an entire brand.
At this time Ford has not made any official announcement as to the fate of Mercury - but we can only assume that it will happen soon. Ford just doesn’t have enough money to keep the brand going.